Embedded Files
2021 | Illustration & GIF | Brooks Brothers
Illustration #6 (in GIF) features a New Yorker in a street style outfit who just went shopping with her dog in the Manhattan neighbourhood.
PROJECT BACKGROUND
We were invited by Brooks Brothers to create a series of illustrations inspired by the New York City culture and the latest fashion collection of Brooks Brothers launched in Hong Kong.
The drawings visualise several classic but iconic New Yorker profiles that any of us may run into on an ordinary day in NYC. The work-in-progress timelapse videos demonstrate an interesting part of our drawing process using the digital application ProCreate.
Brooks Brothers is the oldest clothing retailer in the United States. In the latest campaign “New York - A City Full of Vigor and Vitality”, the brand embodies the spirit of NYC where the city and its cultural works are inextricably linked.
A CITY FULL OF VIGOR AND VITALITY
Period: April 2021
Artist/ Illustrator: UUendy Lau
Collection: Six illustrations in total (including two GIFs and four static images)
Promotion Channels: Published on Brooks Brothers GRC social media
Illustration #1 (in GIF) features a New Yorker in casual sporty outfit standing near the Brooklyn Bridge waiting for his friends.
Illustration #2 features a New Yorker in a classic outfit (smart and crisp!) enjoying his coffee while taking a walk in Central Park.
Illustration #3 features a New Yorker in a smart casual outfit getting out of a yellow cab and heading to a meeting with his client.
Illustration #4 features a New Yorker in a modern elegant outfit who is on her way to have lunch and passing by Times Square. The pattern on her dress is inspired by Brooks Brothers logo.
Illustration #5 features a New Yorker in a cozy-chic outfit standing next to a street clock while talking on her mobile phone.
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