2024 | Key Visuals & Promotional Materials | Space+ & Very Hong Kong

CREATIVE CONCEPT

We are invited by Space+ and Very Hong Kong to create the key visual and a few promotional materials for their symposium "Everything's in PLACE" Asia Placemaking Convention presented at Tai Kwun. 

The graphic draws inspiration from the bustling urban neighbourhoods of Hong Kong, where buildings, nature and community coexist in a balanced harmony. It illustrates how local residents ingeniously utilise vacant spaces and repurpose seemingly-unavailable areas for storage and daily activities, such as practicing yoga on rooftops and transforming outdoor recreational spaces into pop-up sports venues. 

The key visual includes some of the iconic Hong Kong urban elements such as the ice-cream van, Tai Pai Dong set up, traditional flooring tiles and neon signs. The keywords "space" and "method" are playfully integrated as graphics on windows, sliding doors and advertising boards, symbolising possibilities and communication across multiple languages.

ABOUT THE  PROGRAMME
"Everything's in PLACE" Asia Placemaking Convention
Date: 6 - 7 July 2024
Venue: Tai Kwun JC Cube & Laundry Steps

Organisers: Space+,  Very Hong Kong
Sponsor:  The Robert H. N. Ho Family Foundation Hong Kong
Venue Sponsor:  Tai Kwun
Programme Key Visual: UUendyLau

Photo credit: Very Hong Kong & UUendy Lau
To learn more about the programme, please visit https://www.taikwun.hk/en/programme/detail/everythings-in-place-asia-placemaking-convention/1414

The 2-day event brought together nine practitioners from Hong Kong, Shanghai, Taiwan, Japan, South Korea, and Malaysia to share their insights and experiences in community-driven placemaking. Participants were invited to engage in discussions to inspire  and develop innovative community-centered placemaking strategies. The event also featured the “Hong Kong 100” Placemaking Archive Exhibition on Tai Kwun’s Laundry Steps, highlighting 100 local placemaking initiatives that have transformed local spaces, led by both groups and individuals across different districts.
www.spaceplus.veryhk.org