2024 | Illustration | OneSeed

ABOUT THE PROJECT

Visual Identity & Illustration for Sustainability Expo

The project involved the creation of a visual identity and illustration series for OneSeed’s exhibition at ReThink HK—a major sustainable business forum and solutions expo held at the Hong Kong Convention and Exhibition Centre (HKCEC).

The goal was to design a cohesive set of key visual icons and large-format display panels that communicated OneSeed’s mission and initiatives in an engaging, visually accessible way. The visual language covered core sustainability themes such as:

•  Forest restoration

•  Biodiversity and ecological health

• Community-driven environmental action

• Sustainable resource management

• Social wellbeing and local livelihoods

To connect with the local audience, the illustrations featured native and urban species from Hong Kong, including the Hong Kong Orchid Tree, ginkgo and the Hong Kong cascade frog, bringing attention to the importance of urban biodiversity.

Company: OneSeed
Exhibition & Expo: ReThink HK
Illustration & Design: UUendy Lau

This project combined environmental illustration, infographic design, and visual storytelling to support climate education and audience engagement at the expo.

ABOUT ONESEED

OneSeed is a climate engagement platform that encourages tangible environmental impact by planting trees in response to audience interaction—making sustainability actionable, measurable and rewarding.
https://oneseed.eco/

ABOUT RETHINK HK

ReThink HK is an annual business conference focused on sustainable development, bringing together companies, innovators, and organisations committed to accelerating the transformation toward a low-carbon, circular economy.
https://rethink-event.com/