2025 | Mobile Truck Key Visual & Illustration | HK Resource Centre for Heritage & Intangible Cultural Heritage Office

PROJECT BACKGROUND

Mobile ICH – Bringing Hong Kong’s Intangible Cultural Heritage to the Community

The Intangible Cultural Heritage (ICH) Mobile Centre,  “Mobile ICH”  is a unique mobile learning hub that will tour across Hong Kong from 2025 to 2027. Designed to bring cultural heritage directly into the community, Mobile ICH promotes awareness of Hong Kong’s intangible cultural heritage through interactive exhibitions, creative learning activities, and engaging cultural programmes.

We are invited to be the project’s visual identity designer  and created the key visual illustration that serves as the central image for Mobile ICH. This illustration is featured widely, from the mobile truck exterior and exhibits inside the centre to the project website and promotional materials, making cultural heritage both accessible and visually engaging.

Showcasing Hong Kong’s Living Heritage

The key visual celebrates a variety of intangible cultural heritage items represented in Hong Kong, including:

• Traditional Chinese Almanac

• Lantern Lighting Ritual

• Yu Lan Festival

• Basin Meal

• Sewing Technique of Traditional Chinese Cheongsam in Hong Kong

• Flower-lantern Paper Crafting Technique

• Lantern Band Embroidery Technique

• Qilin Dance

• Chiu Chow Food Making Technique

• Engor (Dance of Heroes)

• Chiu Chow Music

• Spring and Autumn Ancestral Worship of Lineage

• Wai Tau Dialect

These elements are thoughtfully woven into the illustration to create a vibrant visual story that mirrors the spirit of the project: connecting tradition with the present through design, learning and community participation.

Learning Through Fun and Interaction

Highlighting festive events, traditional customs, and everyday cultural practices, Mobile ICH introduces visitors to a wide range of heritage elements — including music, languages, performing arts, craftsmanship, rituals and knowledge of nature and the universe.

The mobile centre is equipped with engaging features such as the ICH Stage, ICH Workshop, and ICH Talk, creating immersive learning experiences for all ages. As part of its outreach, Mobile ICH will also tour local schools, offering students fun and interactive ways to explore intangible cultural heritage. To support long-term cultural education, a teaching and learning kit has been developed for teachers to integrate ICH topics into the classroom.

PROJECT TEAM

Organised by the Hong Kong Resource Centre for Heritage (HKRCH) and supported by the Leisure and Cultural Services Department’s Intangible Cultural Heritage Funding Scheme, this project promotes cultural sustainability, education and appreciation of Hong Kong’s living heritage.

Project Curator: Hong Kong Resource Centre for Heritage (HKRCH)
Exhibition Design & Construction: Design For Culture
Key Visual Illustration & Truck Graphic: UUendy Lau

Special thanks to Sjoerd & Hoi Chi (Design For Culture) and Anna Wong (HKRCH)!
Photo Credits:  HKRCH, Anna Wong, Design For Culture & UUendy Lau

To learn more about Mobile Intangible Cultural Heritage project, please visit https://www.hkrch.org/mobileich-en

PUBLIC ACTIVITY

From Illustration to Interaction: Traditional Chinese Almanac Activity

Among the featured elements, the Traditional Chinese Almanac takes on a special role. Inspired by the classic almanac book cover, we transformed this graphic into a public activity for all visitors — the DIY Stamping Postcard.

The design is divided into three distinct stamp layers, each in a different colour, echoing the traditional tones of the almanac. Visitors can combine these layers to create their own personalised postcard, turning cultural appreciation into a hands-on, creative experience that connects the past with the present.