2019 | Graphic & Branding Elements | Oootopia & Groundwork Architecture
We were Invited by the local (social) branding agency Hinz and Kunz to provide several visual elements to be integrated with their branding identity for the client Oootopia, a newly renovated residence apartments.
Service Apartment: Oootopia
Address 1 - Kai Tak 18 Sung Wong Toi Road, Hong Kong
Address 2 - Tai Kok Tsui 8 Anchor St, Tai Kok Tsui, Hong Kong
Architecture & Revitalisation: Groundwork Architect
Branding: Hinz and Kunz
Illustration: UUendy Lau
In this project, we designed several characters (or elves) that demonstrate the vibe and spirit of the new community in To Kwa Wan, Hong Kong. These characters were printed on the corporate materials as well as various lifestyle necessities including tee-shirt, thermos, umbrella, slippers, cosmetics pouch and laundry bag. These items are provided exclusively for the guests who stay at Oootopia. A quote or a short statement is thoughtfully written to go with the specific character(s) on each item.
The characters were also widely used in the interior design, community area and directional signage in the entire buildings of the apartment.
Necessity 01: Tee - STAY CHILL
Necessity 02: Thermos - SAVE WATER, STAY HYDRATED
Necessity 03: Umbrella - RAIN OR SHINE
Necessity 04: Slippers - WELCOME HOOOME
Necessity 05: Cosmetic Pouch - My OOOSENTIALS
Necessity 06: Laundry Bag - STAY FRESH