2022-2024 | Key Visual, Illustration & Branding | Very Hong Kong & Space+ HK

PROJECT BRIEF

We are invited by Very Hong Kong to design a full range of graphic materials for their new initiative and community programme, Space+ HK. The project scope includes Logo Creation, Mascot Design, Key-Visuals, Illustrations, Posters and Info-Pack designs.

Each poster's graphics are tailored to specific districts in the city, with the colour scheme of each inspired by the corresponding MTR (the city’s metro) stations colours. These designs aim to spotlight not only well-known landmarks but also the often overlooked, everyday scenes and objects found throughout the city. They capture daily activities and reimagine how spaces can be reconstructed and repurposed to better serve the broader community. 

DISTRICTS IN THE CITY

District 01: Yuen Long District  |  Orange theme

District 02:  Yau Tsim Mong District  |  Red theme

District 03: Eastern District  |  Blue theme

To support Space+ and Very Hong Kong's services and vision, we created over 50 individual illustrations covering themes such as social engagement, health and wellness, inclusive community, city exploration, open dialogues, personal empowerment, and trial-and-error. These illustrations are integral to facilitating the project's community events and workshops. To further emphasise the programme’s dynamic activities and vibrant spirit, we have also created animated versions of the event posters.

ABOUT SPACE+

Space+ HK is a community-led programme that curates a wide spectrum of placemaking ventures to co-create a liveable and close-knitted neighbourhood for all. 

Space+ HK Website: www.spaceplus.veryhk.org/en

Project Scope: Logo Creation, Mascot Design, Key-Visuals, Illustrations, Posters & Info-Pack designs