Stone, Branch & Leaf

2020 | Mini-publication | Successfully-Funded Kickstarter #MAKE100 Campaign

CREATIVE SCENARIO

“Stone, Branch & Leaf" is a mini-publication that takes inspirations from the unnoticed resources found in nature.

The Unconfident Stone: The stone may be ordinary and dull hidden in the soil, like how sometimes we think we are perceived by others, and yet he stands out distinguishing himself from other substances with his unique shape, pattern and texture .

The Indecisive Branch: The branch grows with countless twigs, like us having multiple ideas and options in our minds, and yet he always points to the same, upward direction towards the sun.

The Impatient Leaf: The leaf falls impetuously without clear directions in the wind, like us in the states of anxiety making irrational moves, and yet she stays calm and quiet after touching the ground.



PRODUCT

Chapters:

  • Book 01 & Object - The Unconfident Stone

  • Book 02 & Object - The Indecisive Branch

  • Book 03 & Object - The Impatient Leaf

Specification: A6 size, 32 pages, folded covers, double-sided printing on 180g fine art paper

Price: 20 USD (Single); 50 USD (Full Set)

For bookstores and bulk order, please contact us at info@uuendylau.com for special arrangement.

DESIGN CONCEPT

The project “Stone, Branch & Leaf” demonstrates how we can creatively and humbly learn from nature and be empowered through a series of speculative scenarios interweaving between reality and imagination, and between humankind and the earth. It portrays individual narratives about three natural materials that are commonly found in the environment but often left unnoticed — stones, branches and leaves. Each of them is creatively humanised with distinctive personalities and personal insight related to their appearance and general perception, provoking interesting questions about the inner identity of ourselves and the ordinary interaction between human beings and the natural landscape with a sense of sweetness and humour.

The concept was initiated on Peng Chau, a small island in Hong Kong located slightly away from the hectic city centre. Hopping on a ferry, the only means of daily commute connecting to the quiet but vibrant isle, one will make a refreshing journey to experience a genuine panorama of the local culture and natural scenery. There are scarcely any famous tourist attractions but only the intriguing history, nice people and a warmly-connected neighbourhood. In this experiential project, the spirit and vitality inspired by the natural environment of Peng Chau are artistically reflected and manifested through ingenious narratives in forms of illustration, short essay and object, adding poetic and tactile touch to this project.



KICKSTARTER #MAKE100

Thank you all the backers from Kickstarter for their support and making it a successfully-funded project!

The project was listed on Kickstarter (http://kck.st/39NVQU6) in March 2020 and featured by the Kickstarter scheme "Make 100" as well as "Project We Love" as a pre-launch. The production was subsequently completed in late June 2020 with a limited quantity.

Project We LOVE: We are also proud to be selected and listed at "Project We Love" by the Kickstarter curatorial team after only 3 days we launched the campaign!



PROJECT DELIVERABLES

The project deliverables include a set of three books, with each of the printed books accompanying a physical object - Stone, Branch or Leaf. Each object is unique and hand-processed on Peng Chau. Every object is attached with a small brush of golden pigment. Read our books and you will know the story behind.

  • Book 01 & Object - The Unconfident Stone

  • Book 02 & Object - The Indecisive Branch

  • Book 03 & Object - The Impatient Leaf

The peculiarity in each accompanying object which is polished attentively by hand brings not only warm surprises upon unwrapping the package but also the distinctive uniqueness to each backers in this collectively-funded campaign. The project is deliberately fashioned to explore the conventional model of crowdfunding system through a combination of contradicting deliverables between mass-production and personalised creations. We sincerely hope to spread this empowering creation and message to all backers from different parts of the world! Let's smile and give more love to ourselves and others!

It takes time and effort to process the objects one by one, alongside producing the illustrations for the books. This however marks one of the most significant values in this project, that is to make it a personal artefact and engagement for each backer who appreciates the uniqueness and genuineness of an object evolved and shaped by nature.


PRESS/ COVERAGE

Obscura
Date: 1 Apr 2020 Link: Here

MingPao Weekly
Date: 8 May 2020 Link: Here

JET Magazine
Date: May 2020

MILK
Date: May 2020 Link: Here